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357 – Club/Dancing
and Lounge/Swanky/Upscale 357 West Broadway (bet. Broom and Grand) 965-1491 ALL MAJOR CREDIT CARDS About 3 days out of the week there is some model agency party at this “So SoHo” lounge that used to be Magnum. In this long and narrow bar space, with half circle sofas aligning the back room, and a rectangular high DJ booth carved out of the back wall, you will find young emaciated male and female models, showing plenty of collar bones and pelvises through their minimal clothing, chatting, giving looks, and keeping dibs on who is the newest hot face. Kevin Conner, 357 owner (and cousin of Lenny Kravitz, who makes occasional guest appearances), makes sure his DJs play tunes that are current, yet funky and groovy. The space is always packed, but remarkably, the crowd manages to throw in some dance moves as they focus on gossip. There is no cover charge, just a style test at the velvet ropes in front of the anonymous entrance, so if you are told at the door “sorry, there’s a private party going on tonight”, that means you are just not cool enough for this young fashion crowd. |
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