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third-floor
bright loft has been a neighborhood institution for over
ten years (although it switched locations once) and most of the
clients are regulars and referred to by name, but new comers
are treated with equal care. No appointment reservations are
required, but they are suggested if you plan on visiting at the
busier hours of lunch or late afternoon.
Perlier Kelemata: Armonie Naturali (436
West Broadway) opened this past spring and is the first US shop
to carry the well-known Perlier and Kelemata Italian beauty lines.
Both the Perlier and Kelemata beauty lines are sold throughout
Europe (predominantly Italy and France) in drug stores and are
known as a basic, inexpensive brand of beauty products. Although
their first US shop is located in SoHo, and has the “SoHo
chichi” feel, the prices have remained in the lower range,
with some face and body treatment priced in the low teens. The
Perlier line offers basket groupings of five small-sized products
that cost only $10 and make a great and “expensive looking” gift.
The HR Beauty Gallery (135
Prince Street) opened this past spring and is the only U.S. retail
store to exclusively sell Helena Rubinstein products (the products
are also available at Bergdorf). The large and bright retail floor
resembles a gallery and offers makeup, soaps and other pampering
products. Although the spa services, located on the lower level,
might be outside of your budget (I know they are out of mine!),
the HR Beauty gallery is new to SoHo, and therefore, offers several
free products and services to increase awareness of its brand.
For example, once a week Dr. Karen Burke, an award-winning dermatologist,
is available for free consultation. There is no obligation to purchase
any Helena Rubinstein products, but you must schedule your appointment
in advance. Additionally, Beauty specialists are always available
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